Hankook Tires Introduces New Corporate Logo And Corporate Identity Program
(ContentDesk) April 4, 2004--Hankook Tire American Corporation, one of the largest tire manufacturers in the world, introduces its new corporate logo and corporate identity program at a special ceremony at the brand-new home of the Philadelphia Phillies, Citizens Bank Park. The ceremony will take place on Sunday April 4th 2004, prior to the start of the pre-season game between the Philadelphia Phillies and the Cleveland Indians.Hankook Tire America Corp. President, Mr. J. W.
Choi,will participate in pre-game ceremonies that will showcase Hankook's new corporate logo and corporate identity. "As avid baseball fans and a growing international company, we decided that Citizen's Bank Park in Philadelphia would be the perfect venue for us to launch our new corporate logo as part of our far-reaching marketing and advertising program," said Hankook President Cho Choog-Hwan. "We hope to familiarize the public with our ability to design and manufacture high quality products. Our new Hankook logo will be in thirteen (13) major league baseball stadiums during the 2004 baseball season."Hankook is one of the largest tire manufacturers in the world. It is a market-driven technology company with manufacturing facilities, research and development on three continents, and sales in 200 countries.
Hankook manufactures and markets a full range of Passenger, Touring, High Performance, Ultra High Performance, Light Truck, Winter Radial, Original Equipment, and Truck and Bus Radial Tires.According to Bill Bainbridge, Hankook Tire America Corp. Marketing Director, "Hankook Tire has remained dedicated to the tire business for over 60 years, building up superior technology and maintaining the top domestic position in the process. These are exciting times for a dynamic company like Hankook to make a bold new impression in the marketplace. Our long-term goal in the United States is to build brand awareness and brand equity with consumers to a level that rivals any and all of our competitors."The new brand essence reflects a forward-looking, innovative company. The term
"proactive tireship" has been coined by Hankook to express the determination to grow with the customers, creatively taking on any challenge to emerge as one of the world's foremost tire makers in the 21st Century.
"Proactive tireship" is also a commitment by every employee to stay ahead of market trends and to anticipate customer needs accurately in order to be the industry leader.The new Corporate Identity(CI) design projects the image of a company with industry-leading technology, and embodies progressive thinking, innovative and specialized technical capabilities, passion, sophistication, vitality, and multi-national operations. CI Symbol A tire tread has been geometrically altered to suggest wings, flying, aerodynamics and speed. As such it symbolizes dynamic movement and activity. The main color, orange, is youthful and represents technology and speed, helping to convey the image of a technology leader. CI Logotype The logotype is people friendly and the optimal blend of capital and small letters enhances legibility, projecting the image of products that are appropriate and reliable.
Italics liven up the bold Gothic typeface for a modern and refined feel. The black background represents tires and conveys a message of advanced technology, while the white and silver underscore technical competencies and the sophisticated brand image. "The "proactive tireship" approach, within the corporate Identity program" says Bainbridge, "is being applied both internally and externally to make the Hankook Tire brand more consumer friendly and to echo our Company's growth as a progressive and dynamic organization. Our new Corporate Identity look represents a change in corporate vision and goals, and distinguishes the Hankook brand from the competition."About Hankook Tire American CorporationHankook is one of the largest tire manufacturers in the world. It is a market-driven technology company with manufacturing facilities, research and development on three continents, and sales in 200 countries.
Hankook manufactures and markets a full range of Passenger, High Performance, Ultra High Performance, Light and Medium Truck, Winter Radial, Original Equipment, and Truck and Bus Radial Tires. Our parent company, Hankook Tire Co., Ltd., is based in Seoul, Korea. To learn more about Hankook's worldwide technical and manufacturing facilities contact Bill Bainbridge, Marketing Director, Hankook Tire America Corp., at 1-800-HANKOOK ext. 125, or via email at e-mail protected from spam bots..
Discount Tires Online
The purchase of Discount Tires Online is fast catching up in many parts of the world. The ease of purchasing your favorite set of tires without leaving the comfort of your home has now become the norm.
Many tire websites in the United States have sprung up in the last few years. These sites allow a customer to understand the whole set of options, including guidance and cost-effectiveness, before he makes his decision. When one logs on to a typical website selling Discount Tires, one can see many links like types, sizes, store location, purchase options and more.
In some websites, the names of manufacturers are given along with the sizes and types of tires manufactured for different makes of vehicles. In others, there are different scroll-down menus, in which one has to choose these options and finally one is shown the tires available. In case you are not able to make a decision at this point, you are encouraged to e-mail their in-house tire expert....
Tires > Discount Tires Online
Keep Your Dodge Tires for a Long Time
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Vibration and shaking are two of the major problems that passengers could feel when a tire rotates. The best thing to do if you encounter a problem such as this would be to have your tires properly balanced.
So how do you achieve this kind of balance for your tires? Try to position the weights of the wheel. By doing such, you actually counterbalance the heavy parts and spots of the whole wheel and tire assembly. You see, if your wheels are properly aligned, the angles of your wheels are adjusted so as to suit the correct...
Keep Your Dodge Tires for a Long Time
Tires > Keep Your Dodge Tires for a Long Time
SUV Tires
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The main considerations when purchasing SUV tires are traction, tread wear characteristics, and temperature resistance.
Traction stands for the tire's capability to stop on wet pavement. Tread wear depends on the fuel economy ratings of the tire. Temperature resistance represents the tire's ability to oppose the production of heat. Proper tire pressure is the most important aspect in maintaining SUV tires. Tire-pressure monitors identify the pressure variations.
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Tires > SUV Tires
Wheel And Tire Maintenance For Your SUV
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Moreover, the wheels can actually improve your cars performance just by effective cleaning. Like any other car parts like Land Rover Range Rover parts, SUV wheels can eventually be corrosive and tires could wear out because of certain factors.
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Tires > Wheel And Tire Maintenance For Your SUV
Discount Tires
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Discount Tires can be purchased at many stores. If you are the busy type, there are many websites where you can shop online for them.
One just needs to enter the make and model of the vehicle, and certain other specifications, for the website to display the best option. After purchase, you need not wait for weeks for the shipment to arrive. You may be asked to drive in to a service station nearby, where mechanics will be waiting with your Discount Tires to be mounted on your vehicle.
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Tis the Season for Giving…Flowers
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florist Tires
Tires > Tis the Season for Giving…Flowers
projection tv Tires Hankook Tires Introduces New Corporate Logo And Corporate Identity Program